There's an interesting article in the HBR (Harvard Business Review) about Does your job title get the job done?
Also the Economist's
article mentioned in the first para is worth a read. (Haven't yet read the others which were linked to in the HBR article.)
Amusing? Yes. But also interesting. I think it makes a lot of sense to give people unusual job titles - but only in some cases. Not, I think, so much for the more menial type of job. The concept could easily be overdone.
What do you think? And if you could choose your own job title, what would it be?