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Newsletter editorial, Apr '12: Keep calm and carry on

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Newsletter editorial, Apr '12: Keep calm and carry on

Postby Dave » Mon 30 Apr 2012 15:43 GMT

This month's newsletter editorial is about public information slogans and how they can capture the mood of a nation - or not.

With the Central Office of Information closed as a cost-cutting measure at the end of March this year, the government's now outsourcing all its public information campaigns.

Do you have any particular slogan that's stuck in your head? Or any public safety film, like the "Charley says..." series or the one with the bloke learning how to reverse into a parking space?

And what do you make of the rampant commercial success of the "Keep calm..." slogan?

We'd love to hear what you have to say, so please tell us! :-)
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Postby Graeme » Tue 1 May 2012 04:33 GMT

One of my favorites was "Mind the Gap" from the underground, there were T shirts and all sorts o odd paraphernalia with that slogan on it last time I was in the UK. Seemed like an odd phrase to catch on, but there's no accounting for fad tastes.
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Postby Dave » Tue 1 May 2012 08:13 GMT

A pal of mine at Uni used to do a good impression of that announcement - the accent was so RP you could almost reach out, grab his umbrella and knock the bowler hat off his head.

Nowadays they've got a woman's voice - and she says "Mind the gap, please", in an authoritative but not so authoritarian way. Better in some ways, but less likely to spark nostalgia or capture the tourist tat industry's imagination.
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