Tourism is big business in the UK – it’s one of the country’s biggest earners. And it’s no surprise that the counties of England have been trying to grab a bigger slice of the pie by making themselves sound more interesting, including by giving themselves slogans on the name signs at their boundaries. Some of them have some kind of link to the county’s heritage, others of them are cheesy market-speak. Here are five of the better ones – can you match the county with the slogan?
First, the slogans:
Now the counties: