We attended this trade event, which ran from 19-23 October 2010. Indeed we planned much of our Singapore visit to coincide with the timing of the event. It promised the opportunity to meet people in the food and beverage industry from many different countries, even those as far away as Mexico!
Unfortunately we found the expo a big disappointment and only spent about ten minutes in the exhibition hall. There was no available map of the event or participants’ booths, it seemed as though there were no entertaining events, and there was no real opportunity to make new contacts with people in the F&B industry.
Instead there were lots of stalls selling discounted items. It seemed like much more of a one-day market than a serious trade event. Obviously it was popular as there were crowds of eager shoppers jostling for the bargains. I personally wouldn’t go back and just thought I’d mention it on the off-chance that any of you might be considering going to the 2011 do.
You can visit their website if you want more information.