We can vouch for the affability of brewers from personal experience.

When we moved to South London in 1997 we paid a first visit to Cheers, a homebrew shop in North Cheam. Unfortunately I forgot the chequebook and they didn’t take plastic yet. “Don’t worry,” breezed the proprietor, Richard, “just put a cheque in the post.”

On another occasion – when we visited one lunchtime to find the shop open but no-one in – he cheerfully explained when he got back five minutes later that he wasn’t worried about being burgled as anyone likely to be interested in his stock wouldn’t be the burgling type of person anyway!