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Author Archive: Professor Manie Spoelstra

Negotiation across cultural boundaries

"It is important to understand and recognise cultural differences in the use of non-verbal cues, so that the body language of customers, especially those from other cultural backgrounds than your own, is not the cause of costly misinterpretation." Professor Manie Spoelstra of The Negotiation Academy with some useful advice about the challenges of negotiating with someone from a different culture.

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